How I made the Advertising Pack - Multi-use Poster

I have started editing my first poster through a variation of ideas and inspirations. I wanted to use an image of Julian Assange as he is the founder of Wikileaks (which is what the documentary is about!) and so thought it was most relevant. I then saw a picture of a group of people who were protesting to 'Free Julian' outside the British Embassy in Spain:As you can see they are wearing Guy Fawkes masks, which originated from their use in the film 'V for Vendetta'. The masks are now used for anonomity and are a symbol of rebellion against the government and the freedom of individuals.

And so I had the idea of layering the Guy Fawkes mask onto a photo of Julian Assange. I used Adobe Fireworks as it was the most advanced phot editing software I could freely use at school and at home.

By using the 'Magic Wand' tool I selected the half of the mask I wanted and then copyed it onto a seperate picture of Julian Assange:

I then placed the mask over his face I could then judge which aspects were in ratio and which weren't. The top half of the mask fit onto the face and so I had individually cut and paste each feature from the mask onto the face and then blend them in together. I then made sure that the mask covered his whole face by using the blue tool which smoothened out the edge as well.

By playing around with the different blending options and styles I could make the mask blend to the face whilst still being slightly transparent.

To place the flags on his shoulder I changed the colour and exposure of the pictures, layered them over his shoulders and then cut around any out-sticking edges.

I chose the digital style font as it can be associated with the hacking that Julian Assange is infamous for. I wanted the font to be a dark colour (preferably black) however as the back ground is black/grey and Julian is white/grey you wouldn't be able to see parts of the text.

[UPDATE] - After showing my poster to my Media class and asking for feedback I have changed the fonts around, instead of using the red digital font I have changed it to grey and moved it around. I have also distorted the font so that it fits more into the dark theme of the poster:

Advertising Pack - How They Were Made

Below is a Powerpoint presentation which explains how I created each of my posters for my advertising campaign:

Editing Continued

The editing process has been going well with a lot of development to the structure of the documentary and we are now starting to see the beginning of our final documentary. We have included all of the footage that we wish to use, adjusting lengths, added transistions and have decided on using a 'vinegrette' effect for clips throughout our documentary, which can be seen in the screenshot below: We have used this effect as it gives the shots a dark feel which is how we want the documentary to look and feel.

There have been many parts which have taken a lot more time than initially thought, the Ken Clarke interview is around 20 minutes long and we needed to find around 1 minutes worth of talking which covers 3-4 questions. To pick out the different clips of the interview we listened to it over and over again and used sections were he mentions key points or points which are relevent to the question. We then put them in order with the questions asked by Zoe and included different filling shots such as the Google, Twitter and Blogger transistion.

There have also been many problems, we have had to film the presenting parts again as the audio and shot quality filmed in London weren't up to the standard that we were looking for.

Below is a Powerpoint of the editing process for our Introduction, for which we used Sony Vegas Pro:

Editing

View more presentations from Calum Bowen.

Who is Mr Clarke and what does he do?

Ken Clarke (born on the 2nd July 1940) is a British Conservative politician, currently Member of Parliament for Rushcliffe, Lord Chancellor and Secretary of State for Justice.
He was first elected into Parliament in 1970 and is one of Britains best known politicians. He has served in the cabinets of both Margaret Thatcher and John Major. During his 40 years in politics Ken Clarke has undertaken many roles, these include:

MP for Rushcliffe, 1970 -
PPS to the Solicitor-General, January 1971 - April 1972
Assistant Government Whip, April 1972 - February 1974
Lord Commissioner of HM Treasury, January 1974 - February 1974
Opposition Social Security Front Bench Spokesman, June 1974 - November 1976
Opposition Industry Spokesman, November 1976 - May 1979
Parliamentary Under Secretary of State, Department of Transport, May 1979 - March 1982
Minister for Health, March 1982 - September 1985
Entered Cabinet as Paymaster General and Minister for Employment, September 1985 - June 1987
Chancellor of the Duchy of Lancaster and Minister for Trade & Industry, June 1987 - July 1988
Secretary of State for Health, July 1988 - November 1990
Secretary of State for Education and Science, November 1990 - April 1992
Home Secretary, April 1992 - May 1993
Chancellor of the Exchequer, May 1993 - May 1997
Shadow Secretary of State for Business, January 2009 - May 2010
Lord Chancellor and Secretary of State for Justice, May 2010

An interesting video which explains a bit about Ken Clarke is called 'The Life and Times of Kenneth Clarke' made by The Guardian. It gives an insight into his social and political life and has been a valuable piece information for my research into Ken Clarke: